The 2023 Coca-Cola Christmas film portrays a city where hundreds of Santas walk the streets. Over the course of the film, we see the many Santas helping and supporting others, building to the understanding that, in this world full of Santas, we see a world full of kindness. The culmination reveals that what viewers have been witnessing was in fact people’s 'inner Santa' as they performed acts of generosity and goodwill, closing with the line: ‘The World Needs More Santas’.